Increase awareness of the challenges ahead, and build broad-based engagement and political will to take concrete steps toward resilience within the George Washington Region. Ensure that all communications emphasize the economic, social and cultural benefits derived from building a sustainable community. Emphasize the importance of cooperation among localities and different sectors of the community. 


Establish a website for the CLEAR effort, along with Facebook, Twitter and other appropriate social media presences.

2015 Goal

Up-to-date website established and promoted, at least 1,000 social media followers across all networks. Develop a logo and brand identity for CLEAR, possibly with input from local students, and use it across all platforms.


CLEAR working group, with support from University of Mary Washington College of Arts and Sciences CLEAR working group, with support from University of Mary Washington College of Arts and Sciences



Highlight the individuals and entities that are already making tangible contributions to the region’s sustainability. Explore the possibility of starting a monthly “green” column in local mass media outlets.


Pitch three stories about “green” efforts to The Free Lance-Star or other regional media outlet. Explore the use of traditional advertising, cable access and creating new platforms to promote these stories.

University of Mary Washington College of Arts and Sciences

Yes – Free Lance-Star

Start “CLEAR and Simple,” an educational campaign targeting the K-12 community that will introduce children to the importance of sustainability and help them to adopt sustainable practices in their day-to-day lives from an early age.


Establish a working group with representatives from every school and school system in the region. Identify a sustainability-related need within these schools that CLEAR can help with within the first year.


UMW Center for Honor, Leadership, and Service

Yes – FOR, Community Foundation Jack O’Neil Grant

Improve the ability of the people, assets and infrastructure within the George Washington Region to withstand and adapt to slow-onset stresses and long-term changes coming as a result of a changing climate. Create a safety net for the most vulnerable populations. 


Take inventory of existing efforts and plans focused on sustainability within the region. Create an online repository of these resources.

2015 Goal

Establish a portion of the CLEAR Website as a repository for these efforts.


Community Resilience working group, led by Gail Dunn, chief sustainability officer at Marstel-Day




Monitor the development of climate data at a more local level from the World Climate Research Programme and find out how to get the best data on future climate impacts for the region.

Establish regular contact with UMW faculty and other experts in climate data to stay on top of these efforts. Report any updates on the CLEAR website and through local media.


University of Mary Washington faculty and students



Create a regional “Green Resource Map” listing green-living options, including recycling facilities, businesses that allow consumers to reuse goods, open spaces, rain gardens, alternative energy projects, etc.

Engage UMW students to help with research and design; produce and distribute map. Use map created by Albermarle County as an example.


University of Mary Washington faculty and students



Implement solar power program to increase use of sustainable energy.

Hold information sessions and recruit participates

Solarize / LEAP



Virginia Cooperative Extension

Public and private schools

Central Rappahannock Regional Library

University of Mary Washington students and faculty, Germanna Community College students and faculty

Nonprofits, including Friends of the Rappahannock, 4-H, etc. The Free Lance-Star